The persona lifecycle : keeping people in mind throughout product design
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. - It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides examples, samples, and illustrations to imitate and model. - It positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing."--Jacket
XVII, 724 p. : illustrations ; 24 cm.
9780125662512, 0125662513
150162133
Available in another form:
Chapter 1 – The Next Frontier for User-Centered Design: Making User Representations More UsableChapter 2 – The Persona Lifecycle: A framework for the persona approachChapter 3 – Phase 1: Family Planning (planning a persona effort)Chapter 4 – Phase 2: Conception & Gestation (creating personas)Chapter 5 – Phase 3: Birth & Maturation (launching and communicating personas)Chapter 6 – Phase 4: Adulthood (using personas)Chapter 7 – Phase 5: Lifetime Achievement and Retirement (ROI and reuse of personas)Contributed Chapters:Chapter 8 – Users, roles and personas (by Larry Constantine)Chapter 9 - Storytelling and narrative (by Whitney Quesenbery)Chapter 10 - Reality and Design Maps (by Tamara Adlin & Holly Jamesen)Chapter 11 - Marketing versus design personas (by Bob Barlow-Busch)Chapter 12 – Why personas work: The psychological evidence (by Jonathan Grudin)Appendix A- Example PersonasAppendix B- Sample Image Release FormReferencesContributor IndexIndex
Auteursnaam op omslag: John Pruitt