Co-opetition
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit
1 online resource (xiv, 290 pages) : illustrations
9780307790545, 9781299036888, 0307790541, 1299036880
646968156
Print version:
1. War and Peace
2. Co-opetition
3. Game Theory
How to Change the Game
4. Players
5. Added Values
6. Rules
7. Tactics
8. Scope
9. Being Ready for Change
Electronic reproduction, [Place of publication not identified], HathiTrust Digital Library, 2010