Diseñando la propuesta de valor : cómo crear los productos y servicios que tus clientes están esperando
Alexander Osterwalder (Author), Yves Pigneur (Author), Greg Bernarda (Author), Alan Smith (Author)
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea
1 online resource (xxv, 289 pages) : illustrations (chiefly color)
9788423420841, 8423420841
953823313
Includes index
"Diseñando una mala propuesta de valor"--Back cover