Sustainable marketing : managerial-ecological issues
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems
1 online resource (xi, 395 pages) : illustrations
9781452221328, 9781452220611, 1452221324, 1452220611
846496174
Sustainable Marketing An OverviewNew Decision Boundaries The Product System Life-CycleSustainable Marketing StrategiesSustainable ProductsSustainable Channel NetworksSustainable Marketing CommunicationsSustainable PricingMarkets and Market Development
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