Strategic management : concepts and cases
This is a resource-based review of the firm, incorporating 17 cases which reflect this emphasis. New case studies cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies and global competition and strategy issues are integrated throughout.
Print Book, English, ©1998
10th ed., International ed View all formats and editions
Irwin/McGraw-Hill, Boston, ©1998
Fallstudiensammlung
xxiv, 1049, 14 pages : illustrations ; 26 cm
9780256237382, 9780071155779, 0256237387, 0071155775
37465507
Part 1: the concepts and techniques of strategic management. Part 2 Cases in strategic management: the manager as chief strategy-maker and strategy implementer; crafting strategy in single business companies; crafting strategy in diversified companies; implementing and executing strategy; strategy, ethics and social responsibility.
Includes a collection of "35 cases, 22 of which are freshly-written and 13 of which are ... carryovers from the two previous editions"--Preface
"Also includes an enhanced Strat-Tutor software supplement of chapter self-tests and case preparation guides for student use"--Preface
LC copy lacks software supplement