The long tail : why the future of business is selling less of more
Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing
xii, 267 pages : illustrations
9781401302375, 9781401309664, 1401302378, 1401309666
1005494162
1. The long tail
2. The rise and fall of the hit
3. A short history of the long tail
4. The three forces of the long tail
5. The new producers
6. The new markets
7. The new tastemakers
8. Long tail economics
9. The short head
10. The paradise of choice
11. Niche culture
12. The infinite screen
13. Beyond entertainment
14. Long tail rules
15. The long tail of marketing
Coda: Tomorrow's tail