Mobile and social media journalism : a practical guide

PREFACEACKNOWLEDGMENTSCHAPTER 1 Forces at the Gate: An Active Audience TECHNOLOGY AND JOURNALISM CHANGING ROLE OF THE AUDIENCE IMPACT ON JOURNALISTS CHECKLISTCHAPTER 2 Managing Change: The Mobile-First Newsroom MOBILE-FIRST MINDSET ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES CHECKLISTCHAPTER 3 Your Social Media Brand: Who Do You Want To Be? SOCIAL MEDIA BRANDING AND JOURNALISM DIGITAL SKELETONS: SOCIAL MEDIA AUDIT BUILDING A SOCIAL MEDIA BRAND CHECKLISTCHAPTER 4 Mastering Social Media And Mobile Apps For Reporting SPEAKING THE LANGUAGE: THE BASICS SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT CROWDSOURCING: SOCIAL COLLABORATION AND CURATION CHECKLISTCHAPTER 5 From The Field: The Mobile Journalist DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST WORKING REMOTELY CHECKLISTCHAPTER 6 From The Field: Social Media Engagement And Audience Analytics WHAT DO I POST WHILE REPORTING? CHECKLIST IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY CHECKLISTCHAPTER 7 Social Media Ethics And Policies NEW ETHICAL DILEMMAS CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA NEWSROOM SOCIAL MEDIA POLICIES CHECKLISTCHAPTER 8 Mobile and Social Media in Your Career QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS FINDING JOB AND INTERNSHIP LEADS BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW CHECKLISTNOTESINDEXABOUT THE AUTHOR