The filter bubble : how the new personalized web is changing what we read and how we think
Eli Pariser (Author)
With little notice or fanfare, our online experience is changing as the web sites we visit are increasingly tailoring themselves to us. The race to collect as much personal data as possible is now the defining battle for today's Internet giants like Google, Facebook, Apple, and Microsoft. As a result, we will all increasingly each live in our own unique information universe, what MoveOn.org board president Eli Pariser calls the 'filter bubble.' In this account, Pariser lays bare the personalization that is invisibly taking place on every major web site and reveals how it will limit what we are exposed to in the future, leaving less room for creativity, innovation, and the democratic exchange of ideas
Print Book, English, 2012
1st paperback ed View all formats and editions
Penguin Books, New York, N.Y., 2012
294 pages ; 20 cm
9780143121237, 0143121235
1085174583
The race for relevance
The user is the content
The Adderall society
The you loop
The public is irrelevant
Hello, world!
What you want, whether you want it or not
Escape from the city of ghettos
Reprint, originally published in 2011 as: The filter bubble : what the Internet is hiding from you