Enterprise 2.0 : How to Manage Social Technologies to Transform Your Organization
""Web 2.0"" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much mo
eBook, English, 2009
Harvard Business Review Press, Boston, 2009
1 online resource (132 pages)
9781422155141, 1422155145
1015876283