Perspectives on strategy from the Boston Consulting Group
Carl W. Stern (Editor), George Stalk (Editor), Boston Consulting Group
This is a collection of pieces from the Boston Consulting Group spanning a period of 30 years. It contains BCG's thinking on topics such as customer value creation, strategic planning, organizational design, leadership and change, and business thinking.
1 online resource
9780471248330, 0471248339
243588319
Strategic and Natural Competition / Bruce D. Henderson
Experience Curve Reviewed: History / Bruce D. Henderson
Experience Curve Reviewed: Why Does It Work? / Bruce D. Henderson
Experience Curve Reviewed: Price Stability / Bruce D. Henderson
Pricing Paradox / Bruce D. Henderson
Market-Share Paradox / Bruce D. Henderson
More Debt or None? / Bruce D. Henderson
Rule of Three and Four / Bruce D. Henderson
Product Portfolio / Bruce D. Henderson
Real Objectives / Bruce D. Henderson
Life Cycle of the Industry Leader / Bruce D. Henderson
Evils of Average Costing / Richard K. Lochridge
Specialization or the Full Product Line / Michael C. Goold
Stalemate: The Problem / John S. Clarkeson
Strategy in the 1980s / Richard K. Lochridge
Revolution on the Factory Floor / Thomas M. Hout and George Stalk, Jr
Time
The Next Source of Competitive Advantage / George Stalk, Jr
Competing on Capabilities: The New Rules of Corporate Strategy / George Stalk, Jr., Philip B. Evans and Lawrence E. Shulman
Reengineering Bumps into Strategy / Jonathan L. Isaacs
Strategy and the New Economics of Information / Philip B. Evans and Thomas S. Wurster
Segmentation and Strategy / Seymour Tilles
Strategic Sectors / Bruce D. Henderson
Specialization / Richard K. Lochridge
Specialization: Cost Reduction or Price Realization / Anthony J. Habgood
Segment-of-One Marketing / Richard Winger and David Edelman
Discovering Your Customer / Michael J. Silverstein and Philip Siegel
New Vertical Integration / John R. Frantz and Thomas M. Hout
Total Brand Management / David C. Edelman and Michael J. Silverstein
From the Insight Out / Michael J. Silverstein
Capitalizing on Anomalies / Lawrence E. Shulman
Breaking Compromises / George Stalk, Jr., David K. Pecaut and Benjamin Burnett
Time Paradigm / George Stalk, Jr
Make Decisions Like a Fighter Pilot / Mark F. Blaxill and Thomas M. Hout
Time and Quality / Gary Reiner a
Includes index
Title from title screen
English