The evolution of media
A concise introduction to communication media's past, present, and future, "The Evolution of Media" is unique in that it addresses both mass media -- radio, television, and print -- and interpersonal media -- telephony, computer communication, and new technologies. The first part of the book describes the history and development of media technology; the second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using analyses to illustrate the process. "The Evolution of Media" is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media. -- From publisher's description
Print Book, English, ©2007
Rowman & Littlefield Publishers, Lanham, ©2007
Einführung
x, 203 pages : illustrations ; 23 cm
9780742554818, 9780742554825, 0742554813, 0742554821
70778314
I: Understanding communication media
The written word: from printing to the Internet
The world of audio
Still and moving images
II: Comparing media
A taxonomy of communication media
The modality, purpose, and interactivity of communication
Technology
Consumer perspectives
Media comparisons
Bandwidth
III: Analyzing media
Services
Computer communication
Content and conduits
Enhancements
Convergence
Industry structure
IV: Thinking strategically
Five factors for shaping the future
Historical perspectives
Using the five factors