Competing on analytics : the new science of winning
"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They're now building their competitive strategies around data-driven insights that are, in turn, generating impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy senior leaders and powerful information technology."--Jacket
eBook, English, 2007
Harvard Business School Press, Boston, Mass., 2007
1 online resource (xv, 218 pages) : illustrations
9781422156308, 1422156303
865508696
Foreword / by Gary Loveman
The nature of analytical competition
What makes an analytical competitor?
Analytics and business performance
Competing on analytics with internal processes
Competing on analytics with external processes
Building an analytical capability
A roadmap to enhanced analytical capabilities
Managing analytical people
The architecture of business intelligence
The future of analytical competition