| Adam M. Brandenburger, Barry J. Nalebuff - 1998 - 308 páginas
"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies ... | |
| Adam Brandenburger, Barry Nalebuff - 1996 - 320 páginas
The game of business changes constantly. So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture its value. Such is ... | |
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