Behind-the-scenes profiles of major companies illustrate this typology of corporate cultures that includes an analysis of how they function, how corporate heroes are made, and ...

A strong culture is defined in terms of values, heros, rites and rituals, communications, corporate tribes, diagnosis, symbolic managers, change, and the future.

A strong culture is defined in terms of values, heros, rites and rituals, communications, corporate tribes, diagnosis, symbolic managers, change, and the future.

A strong culture is defined in terms of values, heros, rites and rituals, communications, corporate tribes, diagnosis, symbolic managers, change, and the future.