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Successful Direct Marketing Methods

Bob Stone, Ron Jacobs - 2007 - 663 páginas
This thoroughly revised edition of the "bible" of direct marketing includes expanded material on the Internet and other digital media and brand-new information on E-business ...
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Successful Direct Marketing Methods

Bob Stone, Ron Jacobs - 2007 - 592 páginas
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures ...
Vista de fragmentos - Acerca de este libro




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