Polling to Govern: Public Opinion and Presidential LeadershipStanford University Press, 2004 - 194 páginas Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a permanent campaign has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrations those of Nixon, Ford, Carter, Reagan, Bush, and Clinton dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies. |
Índice
Public Opinion and Theories of Presidential Leadership | 1 |
Connecting Poll Data to Presidential Needs | 40 |
Using the Polls to Define | 58 |
The Policy Cycle Meets the Permanent Campaign | 74 |
Winning the Permanent Campaign? | 103 |
A Match Made in Heaven | 122 |
The Public and a Public Opinion | 135 |
Notes | 146 |
Bibliography | 176 |
185 | |
Otras ediciones - Ver todo
Polling to Govern: Public Opinion and Presidential Leadership Diane J. Heith Vista de fragmentos - 2004 |
Polling to Govern: Public Opinion and Presidential Leadership Diane J. Heith No hay ninguna vista previa disponible - 2004 |
Términos y frases comunes
analysis approval rating behavior budget Bush administrations Bush White House Caddell's campaign leadership Carter administration Carter White House Chapter Chief of Staff Congress CQ Press Democratic Dick Morris Eizenstat energy evaluate Ford Library Ford White House George Bush Library George Stephanopoulos Gerald Going Public H. R. Haldeman Historical Papers Ibid issues Jacobs and Shapiro Jimmy Carter Library Lawrence Jacobs legislative Memo memoranda National Nixon administration Nixon Presidential Materials Nixon White House Norman Ornstein numbers Oval Office party Pat Caddell Patrick Caddell percent permanent campaign poll data poll information polling apparatus polling operation polling usage pollster Popularity President Nixon President's Agenda Presidential Leadership Presidential Polling public opinion data public opinion polls public relations reelection Republican response Richard Robert Shapiro Ronald Reagan Library scandal staffers strategy survey Teeter Thomas Mann tion University Press voters Washington Watergate White House White House activities White House polling White House staff WHSF Wirthlin York
Referencias a este libro
Modern Political Communications: Mediated Politics In Uncertain Terms James Stanyer Vista previa restringida - 2007 |
Polling and Public Opinion: A Canadian Perspective Peter Marshall Butler Vista previa restringida - 2007 |