Change by Design: How Design Thinking Transforms Organizations and Inspires InnovationHarper Collins, 29 sept 2009 - 272 páginas In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society. |
Índice
| 1 | |
Converting need into Demand | 39 |
a Mental Matrix or These | 63 |
building to think or The Power | 87 |
returning to the surface or | 109 |
spreading the Message or The | 129 |
Design Thinking Meets The | 155 |
Designing TomorrowToday | 227 |
Otras ediciones - Ver todo
Change by Design: How Design Thinking Transforms Organizations and Inspires ... Tim Brown No hay ninguna vista previa disponible - 2009 |
Change by Design: How Design Thinking Transforms Organizations and Inspires ... Tim Brown No hay ninguna vista previa disponible - 2009 |
Términos y frases comunes
Acumen Fund approach Aravind become behavior bike Bill Moggridge brainstorming brand breakthrough build called challenge Change by Design clients clinic collaboration companies complex constraints consumers convergent convergent thinking create creative culture customers design team design thinking developed divergent emergency emotional empathy engineers environment experience explore focus focused global Hakuhodo hospital human-centered ideas IDEO imagine impact improve incremental industrial designer innovation insights inspiration interactions Internet investment Isambard Kingdom Brunel kids look manufacturing meaningful ment mind map mobile move Netflix networks Nokia nurses observations opportunities Oral-B organization participation patients Post-it Post-it note practice problem Procter & Gamble project team prototyping share shift Silicon Valley skills social solutions space Steelcase story storytelling strategy successful sustainable thinkers TIM BROWN tion users visual