Magic, Rhetoric, and Literacy: An Eccentric History of the Composing Imagination
SUNY Press - 189 páginas
This book presents a selective, introductory reading of key texts in the history of magic from antiquity forward, in order to construct a suggestive conceptual framework for disrupting our conventional notions about rhetoric and literacy.
Offering an overarching, pointed synthesis of the interpenetration of magic, rhetoric, and literacy, William A. Covino draws from theorists ranging from Plato and Cornelius Agrippa to Paulo Freire and Mary Daly, and analyzes the different magics that operate in Renaissance occult philosophy and Romantic literature, as well as in popular indicators of mass literacy such as The Oprah Winfrey Show and The National Enquirer.
Magic, Rhetoric, and Literacy distinguishes two kinds of magic-rhetoric that continue to affect our psychological and cultural life today. Generative magic-rhetoric creates novel possibilities for action, within a broad sympathetic universe of signs and symbols. Arresting magic-rhetoric attempts to induce automatistic behavior, by inculcating rules and maxims that function like magic ritual formulas: JUST SAY NO. In this connection, the literate individual is one who can interrogate arresting language, and generate counter-spells.
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Adorno Agrippa arresting magic associated astrology becomes behavior belief Burke calls century chapter complex composing imagination cosmology Couliano critical Daly deﬁne deﬁnition demons dialectical dialogue discourse emphasis Enquirer epistemology Ernesto Grassi essay Ficino ﬁgure ﬁnd ﬁrst ﬁve forces formulas Freire Freire’s Grammar guage Harper’s human identiﬁed images individual inﬁnite inﬂuence intellectual interaction invention J. R. Bob Jacqueline de Romilly Jane Elliott Joyce Jillson Kenneth Burke knowledge language Lapham literacy magic and rhetoric magic consciousness magic rhetoric magical imagination magical thinking magician magus Marcuse memory ment mind nature nonmagical O’Keefe occult Occult Philosophy ofﬁcial Omarr one’s Opera Oprah Outercourse palimpsest phantasy Pico Plato’s practice Quincey Quincey’s Quintilian readers reality reﬂection Renaissance rhetoric Romantic Royal Society scientiﬁc signiﬁers social soul speech spell spirit Sprat Starhawk stars Subgenius symbolic tabloids Theuth things thinking Thomas De Quincey thought tion traditional Trans transformative Winfrey witch words writing