Audience Evolution: New Technologies and the Transformation of Media AudiencesColumbia University Press, 26 nov 2010 - 288 páginas Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. |
Índice
1 | |
CHAPTER 1 CONTEXTUALIZING AUDIENCE EVOLUTION
| 25 |
CHAPTER 2 THE TRANSFORMATION OF MEDIA CONSUMPTION
| 54 |
CHAPTER 3 THE TRANSFORMATION OF AUDIENCE INFORMATION SYSTEMS
| 88 |
CHAPTER 4 CONTESTING AUDIENCES
| 117 |
CHAPTER 5 THE IMPLICATIONS OF AUDIENCE EVOLUTION
| 149 |
NOTES | 175 |
REFERENCES | 193 |
239 | |
Otras ediciones - Ver todo
Audience Evolution: New Technologies and the Transformation of Media Audiences Philip M. Napoli Vista previa restringida - 2011 |
Audience Evolution: New Technologies and the Transformation of Media Audiences Philip M. Napoli No hay ninguna vista previa disponible - 2011 |