Resultados 1-10 de 1

LibraryThing Review

Reseña de usuario  - jmoncton - www.librarything.com

If you are in retail, marketing, or any type of business where people's reviews can impact your revenue, then this book is a must-read. The face of advertising and the consumer is changing. Whether it ... Leer reseña completa

LibraryThing Review

Reseña de usuario  - NickZ1959 - www.librarything.com

I am an avid user of the soicial networking and this book has validated some of my thoughts on facebook. This author is very insightful and she knows what she is talking about. Leer reseña completa

LibraryThing Review

Reseña de usuario  - nzwaneveld - www.librarything.com

Are you one of the 25% of online US adults that visit a social networking site at least once a month? Do you read an online journal or blog, like 52% of online Japanese? Social networks, blogs, wikis ... Leer reseña completa

LibraryThing Review

Reseña de usuario  - jkisom - www.librarything.com

I like this book because of all the practical examples of how businesses are using social networking technologies successfully...or not successfully. The only thing I haven't found yet is examples of ... Leer reseña completa

LibraryThing Review

Reseña de usuario  - jamet123 - www.librarything.com

Groundswell is a great book providing a thorough and up to date discussion of how to use social media, and more, to connect with and energize your customers. The book approaches the discussion from ... Leer reseña completa

LibraryThing Review

Reseña de usuario  - boycetrus - www.librarything.com

I liked some of the ideas in this book but on the whole it sounded too much like a plug for Forrester Reasearch and their 'Social Technographic Profile' for me to really embrace it. The idea that ... Leer reseña completa

LibraryThing Review

Reseña de usuario  - dwiggs444 - www.librarything.com

Its unassuming cover is deceptive, but Forrester Research offers a fascinating perspective on new ways to segment consumers according to how they relate to technologies in Groundswell: Winning in a ... Leer reseña completa

LibraryThing Review

Reseña de usuario  - rohetherington - www.librarything.com

Excellent commentary on social technologies and the implications / opportunities for business. Leer reseña completa

LibraryThing Review

Reseña de usuario  - davidloertscher - www.librarything.com

Yes, this one is for businesses, but how do we capture social networking for our advantage? Leer reseña completa

Review: Groundswell: Winning in a World Transformed by Social Technologies

Reseña de usuario  - David - Goodreads

Sensible examination of the situation. Perhaps surprisingly, it's more compelling on B2B marketing and customer service than it is on consumer marketing. Leer reseña completa


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