Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
Evaluate new social technologies as they emerge
Determine how different groups of consumers are participating in social technology arenas
Apply a four-step process for formulating your future strategy
Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Comentarios de usuarios - Escribir una reseña
Groundswell is a winner!Reseña de usuario - sisyphus61 - Overstock.com
We are using this book as part of our corporate professional development program. I would recommend for any marketing department! Our marketing professionals say it has given them some great social networking ideas to help sales growth and conversion. Leer reseña completa
Review: Groundswell: Winning in a World Transformed by Social TechnologiesReseña de usuario - David - Goodreads
Sensible examination of the situation. Perhaps surprisingly, it's more compelling on B2B marketing and customer service than it is on consumer marketing. Leer reseña completa
part two tapping the groundswell
part threethe groundswell transforms
11 how connecting with the groundswell transforms your company
12 the groundswell inside your company
13 attaining social maturity
14 the future of the groundswell