Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change

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Harper Collins, 16 dic 2003 - 304 páginas
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Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

Dentro del libro

 
Página vii
... of IBM 113 13 Making the Big Bets 121 14 Services — the Key to Integration 128 15 Building the World's Already Biggest 136 Software Business 16 Opening the Company Store 146 1 7 Unstacking the Stack and Focusing the Portfolio 153.

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Índice

The Courtship
9
The Announcement
18
Drinking from a Fire Hose
29
Out to the Field
41
Operation Bear Hug
49
Stop the Bleeding and Hold the Vision
56
Creating the Leadership Team
73
Creating a Global Enterprise
83
PART MICULTURE
179
On Corporate Culture
181
An InsideOut World
189
Leading by Principles
200
PART IVLESSONS LEARNED
217
FocusYou Have to Know and Love
219
ExecutionStrategy Goes Only So Far
229
Leadership Is Personal
235

Back on the Beach
103
A Brief History of IBM
113
Making the Big Bets
121
Servicesthe Key to Integration
128
Building the Worlds Already Biggest
136
Unstacking the Stack and Focusing the Portfolio
153
The Emergence of ebusiness
165
Reflections on Strategy
176
Elephants Can Dance
242
IBMa Farewell
253
APPENDICES
259
Appendix AThe Future of ebusiness
261
Appendix BFinancial Overview
277
Index
286
Página de créditos

Otras ediciones - Ver todo

Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround
Louis V. Gerstner
Vista previa restringida - 2002
Who Says Elephants Can't Dance: Inside IBM's Historic Turnaround
Louis V. Gerstner
Vista de fragmentos - 2003

Términos y frases comunes

American Express applications arrived asked believe benefits billion build called challenge clear commitment communications competitive competitors computing corporate create critical culture customers decided decision drive early effective employees enterprise entire executives fact focus global going happen hard hardware head IBM's IBMers important individual industry inside institutions integrated internal investment issue John kind knew later lead leaders leadership learned look mainframe major marketplace meeting months move needed networked never operating organization percent performance position powerful problems profit sell senior sense share simply strategy success talk things thought tion told understand units

Sobre el autor (2003)

Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

Información bibliográfica

QR code for Who Says Elephants Can't Dance?
TítuloWho Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change
AutorLouis V. Gerstner
Ediciónilustrada, reimpresa
EditorHarper Collins, 2003
ISBN0060523808, 9780060523800
N.º de páginas304 páginas
  
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