Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change

Portada
Harper Collins, 16 dic 2003 - 304 páginas

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

 

Índice

The Courtship
9
The Announcement
18
Out to the Field
41
Operation Bear Hug
49
Stop the Bleeding and Hold the Vision
56
Creating the Leadership Team
73
Creating a Global Enterprise
83
Back on the Beach
103
PART IIICULTURE
179
On Corporate Culture
181
An InsideOut World
189
Leading by Principles
200
PART IVLESSONS LEARNED
217
FocusYou Have to Know and Love
219
Execution Strategy Goes Only So Far
229
Leadership Is Personal
235

A Brief History of IBM
113
Making the Big Bets
121
Servicesthe Key to Integration
128
Building the Worlds Already Biggest
136
Opening the Company Store
146
Unstacking the Stack and Focusing the Portfolio
153
The Emergence of ebusiness
165
Reflections on Strategy
176
Elephants Can Dance
242
IBMa Farewell
253
APPENDICES
259
Appendix AThe Future of ebusiness
261
Appendix BFinancial Overview
277
Index
286
Página de créditos

Otras ediciones - Ver todo

Términos y frases comunes

Sobre el autor (2003)

Lou Gerstner, Jr., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

Información bibliográfica