Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change
Harper Collins, 16 dic 2003 - 304 páginas
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
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McKinsey was obsessive about deep analysis of a company's marketplace, its competitive position, and its strategic direction. When I reached my early thirties, it became clear to me that I didn't want to stay in consulting as a career.
I explained that what I meant by right-size is straightforward: "We have to benchmark our costs versus our competitors and then achieve best-in-class status." I also remarked that we had to stop saying that IBM didn't lay off people.
I'm a big believer in quality, strong competitive strategies and plans, teamwork, payoff for performance, and ethical responsibility. • I look for people who work to solve problems and help colleagues. I sack politicians.
I asked for a ten-page report from each business unit leader covering customer needs, product line, competitive analysis, technical outlook, economics, both long- and short-term key issues, and the 1993-94 outlook.
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On Corporate Culture
An InsideOut World
Leading by Principles
PART IVLESSONS LEARNED
FocusYou Have to Know and Love
ExecutionStrategy Goes Only So Far
Leadership Is Personal
Back on the Beach
A Brief History of IBM
Making the Big Bets
Servicesthe Key to Integration
Building the Worlds Already Biggest
Unstacking the Stack and Focusing the Portfolio
The Emergence of ebusiness
Reflections on Strategy
Elephants Can Dance
Appendix AThe Future of ebusiness
Appendix BFinancial Overview
Otras ediciones - Ver todo
Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround
Louis V. Gerstner
Vista previa restringida - 2002