Making Health Communication Programs Work (rev. Ed. )DIANE Publishing, 2009 - 252 páginas A revision of the original ¿Making Health Communication Programs Work,¿ first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI¿s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade. |
Términos y frases comunes
action activities African American answer APPENDIX appropriate assess behavior change benefits breast cancer brochure campaign Cancer Information Service Center for Substance channels communication objectives Communication Research Methods communication strategy concept testing conduct creative credible cultural discussion effective example focus groups goal Guide GuideAPlanner's Guide GuideAPlanner'sGuideAPlanner's Guide GuideAPlanner'sGuideAPlanner'sGuideAPlanner's Guide GuideAPlanner'sGuideAPlanner'sGuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner's Guide GuideAPlanner'sGuideAPlanner'sGuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner'sGuideAPlanner'sGuide GuideAPlanner's GuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner'sGuideAPlanner'sGuide GuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner'sGuideAPlanner's GuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner'sGuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner's GuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner'sGuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner'sGuideAPlanner's GuideAPlanner'sGuideAPlanner's GuideAPlanner'sGuide GuideAPlanner's GuideAPlanner'sGuideAPlanner's GuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner'sGuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner'sGuideAPlanner'sGuide GuideAPlanner'sGuideAPlanner's GuideAPlanner'sGuide health communication program Healthy People 2010 identify implementation in-depth interviews individual intended audience members intercept interviews issue mammogram mammography market research mass media message concepts messages and materials National Cancer Institute organization outcome evaluation partners patients percent process evaluation production professionals qualitative research questionnaire questions reach reactions recruit participants respondents sample specific Stage tailored television theory topic U.S. Government Printing understand