Men and Menswear: Sartorial Consumption in Britain 1880-1939

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Ashgate Publishing, Ltd., 2007 - 292 páginas
The purpose of this book is to explore men's relationships with clothes, and the motivations and influences that lay behind male consumer behaviour. The book seeks to find out what the use, sale and acquisition of clothes reveal about men's lives and identities in the period between 1880 and 1939.
 

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Índice

Identities 18801939
19
Nonconformity 18801939
47
Menswear and War 19141918
71
The Democratisation of Menswear? 19191939
99
Tailoring and Manliness 18801914
127
Menswear Retailing and War 19141920
155
The Struggle for Survival 19201939
175
Shopping Decisions 18801939
203
Making a Purchase 18801939
229
Conclusion
253
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Sobre el autor (2007)

Laura Ugolini is Director of the Committee in the Centre for the History of Retailing and Distribution, University of Wolverhampton, UK.

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