The Economics of the Olympic Games: Hosting the Games 1972-2000

additional advertising ambush marketing analysis Appendix athletes Atlanta 96 ATLANTA OCOG 1998 autonomous consumption autonomous expenditures BARCELONA OCOG 1992 Barcelona'92 benefit broadcasting BRUNET BUNDESTAG Jan 9 calculations ceremonies commercial consumption expenditures cost-benefit analysis COUBERTIN cultural events Cultural Olympiad demand economic impact emblems employment enterprises entrance tickets example existing factors financed Games financing sources follow-up Games-related German host city host country income industry infrastructure interest Interview investigation investments Los Angeles 84 lottery macroeconomic MAENNIG merchandising MONTREAL OCOG 1976 Montreal'76 multiplier Munich 72 N/A N/A number of sponsors OCOG revenues Olympic coins Olympic emblems Olympic family Olympic Games Olympic Movement Olympic Rings Olympic sponsors Olympic stamps Olympic village organization overall pay-per-view PAYNE phase possible profit sector Seoul 88 spectators sports facilities sports venues stadium Sydney TOP sponsors tourists trans turnover TV stations