Mediamorphosis: Understanding New Media
Pine Forge Press, 13 feb. 1997 - 302 páginas
For use in undergraduate New Media Technology courses offered in Communication/Journalism. The text provides students with a theoretical and historical context to help place media technology developments in their proper perspective. The author does a fine job of projecting media and technology trends into the future while avoiding the "blue sky" approach of many works. Using non-technical language, he demystifies emerging technologies as much as possible and provides a structure for understanding their potential influences on the popular forms of mainstream media - newspapers, magazines, television and radio.
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Chapter 1 Principles of Mediamorphosis
Chapter 2 Domains of Communication Media
Chapter 3 The Mediamorphic Role of Language
Chapter 4 Technologies of the Third Mediamorphosis
Chapter 5 The Cultural Context of the Third Mediamorphosis
Chapter 6 Lessons from Failure
Chapter 7 Mediamorphosis within the Interpersonal Domain
Otras ediciones - Ver todo
adoption advertisers America Online AT&T audiences become broadcast domain cable century channels chapter commercial communication media compact disc consumer online services create culture customers cyber media databases decades digital language digital print media display document domain early editions electric electronic mail emerging entertainment expected forms of communication forms of media future global graphics HDTV human communication images immersive virtual reality industry InfoCulture interactive Internet interpersonal communication Knight-Ridder mainstream media mass media mechanical printing media companies media domains media technologies medium messages metaverse newspapers and magazines nologies paper Paul Saffo personal computers popular portable potential printing presses produced programs publishers radio social standard stories subscribers sumer tablet tech telecommunication telegraph telephone teletext television theaters tion traits transformation TV sets users videotex viewers Viewtron vision World Wide Web