Eventful Cities: Cultural Management and Urban Revitalisation

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Routledge, 2010 - 516 páginas

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:

  • analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
  • provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ¿eventfulness¿ has been an important element of development strategy
  • examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.

Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.

 

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Índice

Creating Events From Concept into Practice
39
Event Vision and Programming
79
LeadershipGovernance and Stakeholders
129
Managing and Organising the Eventful City
171
Finance and Funding for Event Programmes
203
MarketingCommunications and the Role of the Media
245
Audiences and Publics of the Eventful City
293
Event Programme Outcomes and Impacts
335
Event Programme Sustainability
383
Critical ReflectionsKeys to Success
413
The Future ofthe Eventful CityGlobal Trends and New Models of Eventfulness
435
References
481
Index
509
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