What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
Harper Collins, 20 sep. 2011 - 288 páginas
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.
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LibraryThing ReviewReseña de usuario - travelster - LibraryThing
Three chapters into it and so far it's excellent. Great business ideas and the author is well on top of what's going on in business and social media. Leer reseña completa
LibraryThing ReviewReseña de usuario - dickmanikowski - LibraryThing
While Jarvis' insights were interesting, they weren't interesting enough to get me to finish the book. I think the problem for me was that the book was targeted more at the business community than at ... Leer reseña completa
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