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Personal Influence, the Part Played by People in the Flow of Mass Communications
Elihu Katz,Paul Felix Lazarsfeld
Vista previa restringida - 1966
activities actual advice analysis answer arena asked attitudes called cent chapter communications compared concerned consider course decision designated direct discussion effect evidence example experts exposure extent fact factors fashion field flow follow-up girls given greater gregariousness idea impact important indicated individuals influence influential interest interpersonal interview kind lead leadership least less life-cycle magazines major marketing mass media matter means movie opinion leaders opinion leadership original particular patterns picture play political position possible present problem public affairs questions radio reason recent relations relationship relative relevant respondents role sample seems situation small group social social status sources specific status status level suggest Table talk tend things tion turn types wives woman women