Contagious: How to Build Word of Mouth in the Digital AgeSimon & Schuster, 2014 - 244 páginas Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on. |
Otras ediciones - Ver todo
Contagious: How to Build Word of Mouth in the Digital Age Jonah Berger Vista previa restringida - 2013 |