The Public Relations Handbook

Portada
Taylor & Francis, 15 jul 2004 - 384 páginas
In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Sobre el autor (2004)

Alison Theaker is Head of Education and Training at the Institute of Public Relations and was formerly principal lecturer and course leader in Public Relations at Leeds Business School. In 2002-2003 she taught at Emerson College, in Boston, MA. She is the co-author of Effective Media Relations

Información bibliográfica

TítuloThe Public Relations Handbook
Media Practice
AutorAlison Theaker
Edición2, revisada
EditorTaylor & Francis, 2004
ISBN0203600746, 9780203600740
N.º de páginas384 páginas
  
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