Crisis Management: Planning for the Inevitable

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iUniverse, 2002 - 245 páginas
Crisis Management: Planning for the Inevitable, the first book ever written on this topic, has helped thousands of companies around the world avoid the pitfalls of a crisis, or manage their way out of one. Its practical, hands-on advice and revealing behind-the-scenes case studies make it the leading book for Foutune companies, small-to-medium businesses, colleges and universities, and even governments.

Sobre el autor (2002)

Steven Fink ranks as one of the world's leading authorities on crisis management, crisis communications, and economic espionage. Currently president of Lexicon Communications, he has counseled global corporate leaders at such companies as ExxonMobil, Warner Lambert/Pfizer, Schick/Wilkinson Sword, ARCO, Northrop Grumman, Dun and Bradstreet, and Northern Telecom. A highly sought-after speaker, prominent business consultant, seminar leader, and trainer, Fink has appeared on "Nightline", "World News Tonight", and CNN, and in "Time", "The New York Times", "The Wall Street Journal", the "Los Angeles Times", the "Financial Times", and "Business Week".

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