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" Building strong brands in Asia: selecting the visual components of image to maximize brand strength," International Journal of Research in Marketing 20: 297-313. "
Tourism and the Branded City: Film and Identity on the Pacific Rim - Página 190
de Stephanie Donald, John G. Gammack - 2007 - 216 páginas
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Handbook of Research on Asian Business

Henry Wai-Chung Yeung - 2007 - 507 páginas
...International Marketing, 11(2), 79-100. Henderson, Pamela W., Joseph A. Cote, Siew Meng Leong and Bernd Schmitt (2003), 'Building strong brands in Asia: selecting...Journal of Research in Marketing, 20(4), 297-313. Hofstede, Geert (1993), 'Cultural constraints in management theories', Academy of Management Executive,...
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Impresa e comunicazione. Principi e strumenti per il management

Alberto Pastore, Maria Vernuccio - 2006 - 450 páginas
...Modifying Logos", in Journal of Marketing, n. 62, Aprii, 1998. HENDERSON PW, COTE J., SIEW ML, BERND S., "Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength", in International Journal of Research in Marketing, n. 20/4, 2003. HENDERSON PW, GIESE JL, COTE J.,...
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