Tourism and the Branded City: Film and Identity on the Pacific Rim

Portada
Ashgate Publishing, Ltd., 1 ene. 2007 - 216 páginas
0 Reseñas
The authors explore and demonstrate the possibilites offered by multidisciplinary and trans-disciplinary research across, in particular, cultural studies and film studies, marketing and psychology in the complex theoretical and applied problematic of 'branding the city'.
 

Comentarios de usuarios - Escribir una reseña

No hemos encontrado ninguna reseña en lossitioshabituales.

Índice

A Discussion of Method
25
Branding the City
45
Structures of Attention and the City of Life Hong Kong
63
Flatlands Revisited
87
Chromatic Contours
115
World City?
141
The Future of City Branding
167
Filmography
207
Página de créditos

Otras ediciones - Ver todo

Términos y frases comunes

Pasajes populares

Página 197 - Mao explicitly pointed out in his report to the Second Plenary Session of the Seventh Central Committee of the Party: After the country-wide seizure of power by the proletariat, the principal internal contradiction is "the contradiction between the working class and the bourgeoisie".
Página 194 - Building strong brands in Asia: selecting the visual components of image to maximize brand strength," International Journal of Research in Marketing 20: 297-313.

Referencias a este libro

Sobre el autor (2007)

Dr Stephanie Hemelryk Donald is director of the Institute for International Studies, University of Technology, Sydney, Australia. Dr John G. Gammack is Lecturer at Griffith Business School, Griffith University, Queensland, Australia.

Información bibliográfica