Tourism and the Branded City: Film and Identity on the Pacific Rim

Ashgate Publishing, Ltd., 1 ene. 2007 - 216 páginas
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The authors explore and demonstrate the possibilites offered by multidisciplinary and trans-disciplinary research across, in particular, cultural studies and film studies, marketing and psychology in the complex theoretical and applied problematic of 'branding the city'.

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A Discussion of Method
Branding the City
Structures of Attention and the City of Life Hong Kong
Flatlands Revisited
Chromatic Contours
World City?
The Future of City Branding
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Sobre el autor (2007)

Dr Stephanie Hemelryk Donald is director of the Institute for International Studies, University of Technology, Sydney, Australia. Dr John G. Gammack is Lecturer at Griffith Business School, Griffith University, Queensland, Australia.

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