Tourism and the Branded City: Film and Identity on the Pacific RimAshgate Publishing, Ltd., 1 ene 2007 - 216 páginas The authors explore and demonstrate the possibilites offered by multidisciplinary and trans-disciplinary research across, in particular, cultural studies and film studies, marketing and psychology in the complex theoretical and applied problematic of 'branding the city'. |
Índice
A Discussion of Method | 25 |
Branding the City | 45 |
Structures of Attention and the City of Life Hong Kong | 63 |
Flatlands Revisited | 87 |
Chromatic Contours | 115 |
World City? | 141 |
The Future of City Branding | 167 |
Filmography | 207 |
Otras ediciones - Ver todo
Tourism and the Branded City: Film and Identity on the Pacific Rim John G. Gammack,Stephanie Hemelryk Donald Vista previa restringida - 2012 |
Tourism and the Branded City: Film and Identity on the Pacific Rim Stephanie Hemelryk Donald,John G. Gammack Vista previa restringida - 2016 |
Tourism and the Branded City: Film and Identity on the Pacific Rim Stephanie Hemelryk Donald,John G. Gammack Vista previa restringida - 2016 |
Términos y frases comunes
architecture areas aspects aspiration associations attractive attributes audience Australia Beijing blue brand equity Brand Hong Kong buildings centre character Chengdu China Chinese cinema city brand city's colour complex concept contemporary context cosmopolitan creative cultural described destination economic effect emotional environment everyday example experience Expo film filmmakers Gammack global city Harbour Hong Kong iconic idea identified identity imagination industry Jackie Chan Kong's landmarks live logo London Lovemarks Mainland Management marketing McDull modern narrative national brand nostalgia nostalgic Olympic Oriental Pearl Tower palette particular patriotism perception place branding political Pudong qipao regional relationship repertory grid residents responses SARS sense Shanghai social space spatial specific stakeholders stories structures of attention suburbs suggest Sydney Sydney's symbolic tourism true place tube map University urban visitors visual West Pacific Rim Wong Kar-wai world city Zhang Yimou
Pasajes populares
Página 193 - Mao explicitly pointed out in his report to the Second Plenary Session of the Seventh Central Committee of the Party: After the country-wide seizure of power by the proletariat, the principal internal contradiction is "the contradiction between the working class and the bourgeoisie".
Referencias a este libro
Branding Cities: Cosmopolitanism, Parochialism, and Social Change Stephanie Hemelryk Donald,Eleonore Kofman,Catherine Kevin No hay ninguna vista previa disponible - 2008 |