Corporate Social Performance in Emerging Markets: Sustainable Leadership in an Interdependent World
Gower Publishing, Ltd., 2013 - 142 páginas
When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history. Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic, Slovakia, Croatia and Slovenia. It does this by enabling them to focus on the difference of stakeholders and their attitudes to those of Western Europe. The author, ZsÃ3fia Lakatos, provides a review of the major differences between the various CEE countries, supported by interview research from leading executives in some of the blue-chip companies already operating in the region.
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Corporate Social Performance in Emerging Markets: Sustainable Leadership in ...
Ms Zsófia Lakatos
Vista previa restringida - 2013
2008 financial crisis Accessed AnovervieW of CSr Association award awareness Bank best practice biggest brands campaign carbon footprint CEE countries CEE region cent Central Eastern Europe century civil organizations Communist company’s consumers cooperation corporate responsibility corporate social responsibility Council for Sustainable country’s Croats CSR activities CSR in Slovenia CSR leader CSR strategy Czech Republic Czechoslovakia Danone development of CSR donations Donors E.ON economy employees environmental protection ethical European Union example GlaxoSmithKline green-washing Habsburg Holcim Hungarian Hungary impact important international companies issues Kingdom large Hungarian companies Magyar Magyar Telekom multinational companies national CSR Nestlé Network NGOs PGNIG philanthropy Poland Pontis Foundation population programme promote CSR promotion of CSR providing Responsible Business Forum responsible company Roma Serbs Slovak Slovakia Slovenes Slovenia and Croatia SMEs social media Soviet stakeholders Sustainable Development Tesco topic trend United Nations Ustaše Yugoslav Yugoslavia