Storytelling in OrganizationsRoutledge, 14 jun 2012 - 208 páginas This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. |
Índice
How We Got into Storytelling | 1 |
Storytelling in Organizations | 15 |
Narrative as a Knowledge Medium in Organizations | 53 |
Using Narrative as a Tool for Change | 97 |
Storytelling in Making Educational Videos | 137 |
The Role of Narrative in Organizations | 165 |
About the Authors | 183 |
187 | |
Otras ediciones - Ver todo
Storytelling in Organizations : Facts, Fictions, and Fantasies: Facts ... Yiannis Gabriel Vista previa restringida - 2000 |
Storytelling in Organizations: Facts, Fictions, and Fantasies Yiannis Gabriel No hay ninguna vista previa disponible - 2000 |
Storytelling in Organizations: Facts, Fictions, and Fantasies Yiannis Gabriel No hay ninguna vista previa disponible - 2000 |