The Internet and the Mass Media

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Lucy Küng, Robert G Picard, Ruth Towse
SAGE, 14 may. 2008 - 200 páginas
"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration."
- Heinz-Werner Nienstedt, President, European Media Management Education Association

"This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently."
- Colin Sparks, University of Westminster

What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content?

After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

 

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Índice

1INTRODUCTION
1
2 THEORETICAL PERSPECTIVES ON THE IMPACT OF THE INTERNET ON THE MASS MEDIA INDUSTRIES
17
3 THE IMPACT OF THE INTERNET ON MEDIA TECHNOLOGY PLATFORMS AND INNOVATION
45
4 THE IMPACT OF THE INTERNET ON MEDIA CONTENT
65
5 THE IMPACT OF THE INTERNET ON USERS
86
6 THE IMPACT OF THE INTERNET ON MEDIA POLICY REGULATION AND COPYRIGHT LAW
102
7 THE IMPACT OF THE INTERNET ON MEDIA ORGANISATION STRATEGIES AND STRUCTURES
125
8 THE IMPACT OF THE INTERNET ON BUSINESS MODELS IN THE MEDIA INDUSTRIES A SECTORBYSECTOR ANALYSIS
149
9 CONCLUSIONS
170
INDEX
178
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Sobre el autor (2008)

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo

She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)


Robert G. Picard is Director of Research at the Reuters Institute in the Department of Politics and International Relations at University of Oxford, a research fellow at Green Templeton College (Oxford), and a fellow of the Royal Society of Arts and Hamrin Professor of Media Economics at Jonkoping International Business School, Sweden. A specialist in media economics and policy, he is the author and editor of 27 books, including Value Creation and the Future of News Organizations, The Economics and Financing of Media Companies, Media Clusters: Spatial Agglomeration and Content Capabilities, The Internet and the Mass Media, and Media Firms: Structure, Operations, and Performance. He has been editor of the Journal of Media Business Studies and The Journal of Media Economics.

Ruth Towse became Professor of Economics of Creative Industries at Bournemouth University, UK in 2007, where she is Co-Director for Economics at CIPPM (the Centre for Intellectual Property Policy and Management). She is Professor Emerita at Erasmus University Rotterdam, The Netherlands, where she worked from 1999 -2008. She specializes in cultural economics and the economics of copyright. She has published widely on both fields in academic journals and books and has also edited several collections of papers and original contributions. Ruth was Joint Editor of the Journal of Cultural Economics from 1993-2002 and President of the Association for Cultural Economic International from 2006-2008. She was President of the Society for Economic Research in Copyright Issues from 2004-6 and was a member of the SABIP Copyright Expert Panel from 2008-2010.

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