The Internet and the Mass MediaLucy Küng, Robert G Picard, Ruth Towse SAGE, 14 may 2008 - 200 páginas "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? |
Índice
1 | |
2 THEORETICAL PERSPECTIVES ON THE IMPACT OF THE INTERNET ON THE MASS MEDIA INDUSTRIES | 17 |
3 THE IMPACT OF THE INTERNET ON MEDIA TECHNOLOGY PLATFORMS AND INNOVATION | 45 |
4 THE IMPACT OF THE INTERNET ON MEDIA CONTENT | 65 |
5 THE IMPACT OF THE INTERNET ON USERS | 86 |
6 THE IMPACT OF THE INTERNET ON MEDIA POLICY REGULATION AND COPYRIGHT LAW | 102 |
7 THE IMPACT OF THE INTERNET ON MEDIA ORGANISATION STRATEGIES AND STRUCTURES | 125 |
8 THE IMPACT OF THE INTERNET ON BUSINESS MODELS IN THE MEDIA INDUSTRIES A SECTORBYSECTOR ANALYSIS | 149 |
9 CONCLUSIONS | 170 |
178 | |
Otras ediciones - Ver todo
The Internet and the Mass Media Lucy Küng,Robert G Picard,Ruth Towse No hay ninguna vista previa disponible - 2008 |