What Would Google Do? LPHarper Collins, 17 feb 2009 - 448 páginas A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you. |
Índice
15 | |
39 | |
New Publicness | 68 |
Your customers are your ad agency | 78 |
New Economy | 92 |
Retail 269 | 93 |
New Business Reality | 122 |
New Attitude | 145 |
Utilities | 286 |
What Google should | 292 |
Manufacturing | 303 |
Were more than consumers | 314 |
Service | 322 |
Information is power | 329 |
Money | 335 |
Markets minus | 346 |
New Ethic | 161 |
New Speed | 181 |
New Imperatives | 191 |
Simplify simplify | 201 |
Media | 215 |
Advertising | 255 |
A business built on openness | 269 |
A company built on people | 276 |
Public Welfare | 353 |
The business | 361 |
Public Institutions | 371 |
Geeks rule | 385 |
Exceptions | 392 |
Continuing the Conversation 427 | 426 |
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What Would Google Do?: Reverse-Engineering the Fastest Growing Company in ... Jeff Jarvis Vista previa restringida - 2011 |
What Would Google Do?: Reverse-Engineering the Fastest Growing Company in ... Jeff Jarvis Vista previa restringida - 2009 |
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