Never Leave Well Enough Alone

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JHU Press, 31 dic. 2002 - 377 páginas
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Between the 1930s and the 1960s, Raymond Loewy's streamlined designs for thousands of consumer goods—everything from toasters and refrigerators to automobiles and ocean liners—radically changed the look of American life. Regarded as the father of modern industrial design, he appeared on the cover of Time in 1949; in 1990, he was selected as one of Life's "100 Most Important Americans of the 20th Century." Whether they realized it or not, Americans at mid-century lived in a Loewy-designed world, from the cigarettes they smoked (Lucky Strike's packaging), the soda they drank (the restaurant Coca-Cola dispenser), the toothpaste they used (Pepsodent's toothpaste tube), the cars they drove (his organization was Studebaker's design and styling department), the buses (Greyhound) and trains (the Pennsylvania Railroad) in which they rode, and the department stores (Gimbel's, Foley's, and Lord & Taylor) and grocery stores (Lucky) where they shopped.

Never Leave Well Enough Alone was first published in 1951 at the height of Loewy's career. His company, Raymond Loewy Associates, served as design consultants to more than a hundred of the world's largest corporations, and products manufactured to their specifications sold in excess of $3 billion annually. Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto. Acclaimed for its wit, its idiosyncracies, and its insight into the Loewy aesthetic, this volume stands as a remarkable document of the American Century and a still-vital meditation upon the importance of industrial design in daily life.

 

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LibraryThing Review

Reseña de usuario  - alco261 - LibraryThing

Raymond Loewy’s book was first published in 1951 when he and his group of industrial designers were at the pinnacle of their success. It is a combination autobiography, history of the evolution of a ... Leer reseña completa

Review: Never Leave Well Enough Alone

Reseña de usuario  - Mary - Goodreads

It's hilarious as well as being generally and timelessly informative. Leer reseña completa

Páginas seleccionadas

Índice

CHAPTER
3
CHAPTER
9
CHAPTER
15
Sex and Locomotives
39
Fashion Illustrator
51
The Crusade
65
The Duplicating Angel
81
Skyscraper Office
91
PART THREE
185
The National Widget Company page
187
The Chrome and You
207
page
217
Industrial Design and Your Life
233
81
253
Case History
257
The MAYA Stage
277

American Cooking
99
Penthouse Studio
115
The Me Too Boys
125
From Toothpicks to Locomotives
133
Big Business
145
Michael and Venise
161
Preparations for Postwar
179
The Borax Plague
287
Design and Psychology
295
Automobile Body Styling
305
Reader Rides Again
321
Keeping Fit
349
Where To?
369
Página de créditos

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Referencias a este libro

The Culture of Design
Guy Julier
Vista previa restringida - 2007
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Sobre el autor (2002)

Raymond Loewy (1893–1986) was born in France and came to America in 1919. After dressing department store windows and illustrating fashion magazines, he established his own design firm in 1930 and worked as an industrial designer into his eighties. Glenn Porter is director of the Hagley Museum and Library in Wilmington, Delaware, and author of The Rise of Big Business, 1860-1920.

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