Tourism: Principles and PracticePitman, 1993 - 290 páginas Over the last ten years, the study of tourism in higher education has grown, from a specialist sideline, to a mainstream academically respectable subject. This book meets the requirements of students at undergraduate level, providing a blend of theoretical Principles and practice with international case studies and model examples wherever possible. blend of theoretical principles and practice with case studies and model examples wherever possible. Authors are international experts in their field. |
Índice
Part | 8 |
Concepts and definitions of demand | 17 |
Consumer behaviour and tourism | 25 |
Página de créditos | |
Otras 10 secciones no se muestran.
Términos y frases comunes
accommodation airline analysis approach areas attractions behaviour cent Center Parcs chapter Chris Cooper competitive computer reservation systems concept consumer consumer behaviour costs countries create cultural domestic tourism economic effects employment English Tourist Board environment environmental Europe example facilities factors Figure groups growth Hemel Hempstead holiday host impact of tourism important income increase influence input-output model international tourism involved leisure London major market place marketing mix ment mix strategy motivation multiplier nature nomic offer promotion range Recreation region resort seasonal sector social strategy sumer Table tion tive tour operators tourism activity tourism demand tourism development tourism industry Tourism Marketing tourism product Tourist Board tourist expenditure transport travel agents travel propensity trends trips University of Surrey visitors World Tourism Organization yield management