What is e-business: How the Internet Transforms Organizations

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Wiley, 11 sept 2006 - 264 páginas
Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

  • A coherent introduction to e-business.
  • Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  • Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  • Supported by online lecturer and student resources, available soon.

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Sobre el autor (2006)

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

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