Identity and CapitalismSAGE, 13 nov 2014 - 208 páginas "This is a splendid book that dispels myths about ′identity′ and presents a cultural-materialist case for the study of such keywords and their preoccupations under the hegemony of neoliberal capitalism." - Professor Jim McGuigan, Loughborough University ′Identity’, particularly as it is elaborated in the associated categories of ‘personal’ and ‘social’ identity, is a relatively novel concept in western thought, politics and culture. The explosion of interest in the notion of identity across popular, political and academic domains of practice since the 1960s does not represent the simple popularisation of an older term, as is widely assumed, but rather, the invention of an idea. Identity and Capitalism explores the emergence and evolution of the idea of identity in the cultural, political and social contexts of contemporary capitalist societies. Against the common supposition that identity always mattered, this book shows that what we now think of routinely as ‘personal identity’ actually only emerged with the explosion of consumption in the late-twentieth century. It also makes the case that what we now think of as different social and political ‘identities’ only came to be framed as such with the emergence of identity politics and new social movements in the political landscapes of capitalist societies in the 60s and 70s. Marie Moran provides an important new exploration of the articulation of the idea of identity to the social logic of capitalism, from the ‘organised capitalism’ of the mid-twentieth century, up to and including the neoliberal capitalism that prevails today. Drawing on the work of Raymond Williams, the cultural materialist approach developed here provides an original means of addressing the political debates about the value of identity in contemporary capitalist societies. |
Índice
A Keyword Analysis | |
Cultural Materialism and the Social Logic of Capitalism | |
9 | |
Conclusion | |
Introduction | |
References | |
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accounts African Americans anticapitalist argues argument articulated biological Black Power Brubaker and Cooper capitalist capitalist societies capture category of identity challenge Chapter characteristics civil rights claims class politics concept of identity conceptualisation concerns consumer consumption contemporary senses context corporate crisis of identity cultural identity cultural materialist discourse distinction economic emergence of identity emphasised essential essentialist ethnic experience explicitly Facebook Feminine Mystique Fordist Frankfurt School gender global capitalism globalisation groupbased grouphood groups historical idea of identity identity politics individual inequality issues keyword labour logic of capitalism London Malcolm X Marxist mass material means mobilisation modernity neoliberal nonetheless notion of identity one’s oppression organised particular personal identity perspective popular postmodern practices problem processes production psychological race recognise refer relations self sense of identity sexuality social categories social class social identity social logic social movements specifically term identity theorists theory University Press Williams Williams’s women word identity