First Principles of Typography

accepted accordance Advertisement agreeable appearance application arranging artist average beginning blank capitals centred century chapter civilization common composed composition consistently convention decoration desirable device differ doctrine editions effect essential exception expected experience express feeling follow fount given greater headings imagination important imposed imposition impression increase indention inserting intended invariable justified kinds known leading least length less letter limited editions logic margins material matter means measure nature necessary Novels objects opening paragraphs past piece possess possible POSTSCRIPT practice preliminaries present PRESS principles printer printing production publishers quarters reader reason reference relatively remains requires respect revival roman rules running seems sense separated society space style thinking tion title-page to-day tract Tradition twentieth typography UNIVERSITY upper and lower-case volume