Transnational ManagementCambridge University Press, 2018 - 570 páginas Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject. |
Índice
So What Is Transnational Management? | 1 |
The structure of the book page | 5 |
Motivations Means and Mentalities | 11 |
1 A learning model of internationalization | 23 |
1 Exhibit 3 Evaluation of Global Sourcing | 34 |
3 Exhibit 1 Mabes Company History 1946 to 2009 | 49 |
3 Exhibit 9 Mabes Product Line in Russia | 59 |
Responding to Conflicting | 64 |
the emerging change process | 232 |
1 Exhibit 2 KCP International Division Organizational Chart 2000 | 238 |
3 Exhibit 5 Organization of METC 1985 | 270 |
Exploiting CrossBorder | 293 |
1 Mobilizing knowledge | 305 |
1 Exhibit 5 PG Organization 1999 Post O2005 Implementation Case 5 1 Exhibit 6 Beauty Counselor Work Flow | 314 |
2 Exhibit 1 ART Organization with Filtration Unit Detail | 326 |
3 Exhibit 2 Cisco India RD Evolution | 337 |
1 Exhibit 2 Wine Industry Value Chain | 88 |
2 Exhibit 4 MTNs Organizational Structure 2014 | 110 |
3 Exhibit 4 IMAX Corporation Stock Performance 20082013 | 124 |
3 Exhibit 8 Country Culture Comparison of BRIC Countries | 131 |
4 Exhibit 5 Mahindra and Mahindra Business Segments | 142 |
Building Layers of Competitive | 151 |
1 The integrationresponsiveness framework | 154 |
1 Exhibit 4 Organization Chart | 175 |
4 Exhibit 2 GE Corporate Structure | 197 |
4 Exhibit 6 CECOR Tool Kit | 204 |
Managing Integration | 215 |
1 Stopford and Wells international structural stages model | 216 |
3 Integrated network model | 226 |
Managing Across Corporate | 345 |
1 Range of strategic alliances | 347 |
comfort vs competence | 357 |
Key to Effective Implementation | 407 |
1 Exhibit 1 Levendary Organizational Chart | 427 |
2 Exhibit 2 Lifebuoys Indian Relaunch February 2002 | 440 |
Protection against Germs | 446 |
3 Exhibit 2 Schindler Organization Chart Elevator and Escalator | 457 |
3 Exhibit 6 Market Research on Indian Elevator Market 1996 | 463 |
Defining an Evolving Global Role | 476 |
541 | |
Otras ediciones - Ver todo
Transnational Management: Text and Cases in Cross-Border Management Christopher A. Bartlett,Paul W. Beamish No hay ninguna vista previa disponible - 2018 |
Términos y frases comunes
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