Transnational Management

Portada
Cambridge University Press, 2018 - 570 páginas
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.
 

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So What Is Transnational Management?
1
The structure of the book page
5
Motivations Means and Mentalities
11
1 A learning model of internationalization
23
1 Exhibit 3 Evaluation of Global Sourcing
34
3 Exhibit 1 Mabes Company History 1946 to 2009
49
3 Exhibit 9 Mabes Product Line in Russia
59
Responding to Conflicting
64
the emerging change process
232
1 Exhibit 2 KCP International Division Organizational Chart 2000
238
3 Exhibit 5 Organization of METC 1985
270
Exploiting CrossBorder
293
1 Mobilizing knowledge
305
1 Exhibit 5 PG Organization 1999 Post O2005 Implementation Case 5 1 Exhibit 6 Beauty Counselor Work Flow
314
2 Exhibit 1 ART Organization with Filtration Unit Detail
326
3 Exhibit 2 Cisco India RD Evolution
337

1 Exhibit 2 Wine Industry Value Chain
88
2 Exhibit 4 MTNs Organizational Structure 2014
110
3 Exhibit 4 IMAX Corporation Stock Performance 20082013
124
3 Exhibit 8 Country Culture Comparison of BRIC Countries
131
4 Exhibit 5 Mahindra and Mahindra Business Segments
142
Building Layers of Competitive
151
1 The integrationresponsiveness framework
154
1 Exhibit 4 Organization Chart
175
4 Exhibit 2 GE Corporate Structure
197
4 Exhibit 6 CECOR Tool Kit
204
Managing Integration
215
1 Stopford and Wells international structural stages model
216
3 Integrated network model
226
Managing Across Corporate
345
1 Range of strategic alliances
347
comfort vs competence
357
Key to Effective Implementation
407
1 Exhibit 1 Levendary Organizational Chart
427
2 Exhibit 2 Lifebuoys Indian Relaunch February 2002
440
Protection against Germs
446
3 Exhibit 2 Schindler Organization Chart Elevator and Escalator
457
3 Exhibit 6 Market Research on Indian Elevator Market 1996
463
Defining an Evolving Global Role
476
Index
541
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Sobre el autor (2018)

Christopher A. Bartlett is Professor Emeritus at Harvard Business School. His research and teaching have focused on strategic and organizational challenges confronting managers in multinational corporations. He is the author or co-author of nine books, including Managing across Borders: The Transnational Solution (co-authored with Sumantra Ghoshal, 2002), which was named by the Financial Times as one of the 50 most influential business books of the twentieth century. He has also researched and written over 100 case studies and teachings notes, and is Harvard's best-selling case author with over 6 million copies sold. In 2001, he received the Academy of Management's International Division's Distinguished Scholar Award. His is a Fellow of the Academy of Management, the Academy of International Business, the Strategic Management Society, and the World Economic Forum. Paul W. Beamish is the Canada Research Chair in International Business at the Ivey Business School, University of Western Ontario. He has received best research awards from the Academy of Management and the Academy of International Business. He was previously Editor-In-Chief of the Journal of International Business Studies. His cases have been studied over 3 million times, with over 20 winning awards. In 2012, he was the recipient of the International Management Outstanding Educator Award and, in 2017, the recipient of the International Management Eminent Scholar Award, both from the Academy of Management. He is the editorial director of Ivey Publishing, and director of Ivey's International Business Institute. He is a Fellow of the Academy of International Business, Royal Society of Canada, and Asia Pacific Foundation of Canada.

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