Books and Printing: A Treasury for TypophilesA collection of forty articles, poems, and essays by practitioners of the art of bookmaking. A unique feature of this book is that its articles are set in twenty-two different typefaces; thus it serves as a student's specimen book, affording an interesting comparison of the "color" and body of various composition faces while at the same time supplementing the comments of the typographic experts. More than one hundred illustrations of printers' marks, decorative bookplates, specimen pages, etc., complement the text--From publisher description. |
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Página 117
The large book is not an impediment to meditative reading and , although the “ handy volume ” will , in most circumstances , serve every purpose , there are those who , undeluded by pragmatism and undebased by false ideas of efficiency ...
The large book is not an impediment to meditative reading and , although the “ handy volume ” will , in most circumstances , serve every purpose , there are those who , undeluded by pragmatism and undebased by false ideas of efficiency ...
Página 161
In the case of a business volume this means the merchandise or business subject , the name of the business house , and the address or addresses . The typography should make these three divisions clear at a glance .
In the case of a business volume this means the merchandise or business subject , the name of the business house , and the address or addresses . The typography should make these three divisions clear at a glance .
Página 250
... secondly , of the purchasing psychology of a public habituated to certain selling prices vaguely related to number of pages and thickness of volume ( inconsistently enough , weight does not enter into these expectations ) .
... secondly , of the purchasing psychology of a public habituated to certain selling prices vaguely related to number of pages and thickness of volume ( inconsistently enough , weight does not enter into these expectations ) .
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Índice
BY WAY OF INTRODUCTION Page | 3 |
LANCELOT HOGBEN Printing Paper and Playing Cards | 15 |
WROTH The First Work with | 65 |
Página de créditos | |
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Términos y frases comunes
advertising alphabet American appeared artist beauty become beginning called capitals cast century character colophon common copy decoration device early edition English example experience face fact Franklin friends give Greek hand head idea illustrations important interest issued Italy John kind known later learned less letter limited living look machine mark matter means mind Morris natural never original ornaments perhaps period possible practice present printer printing private press produced publisher question reader reason relation Reprinted result Roman rule seems sense simple space standards style taste things thought tion trade turn typography volume whole writing written