Strategy and Structure: Chapters in the History of the American Industrial Enterprise

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MIT Press, 15 ago 1969 - 463 páginas
This book shows how the seventy largest corporations in America have dealt with a single economic problem: the effective administration of an expanding business. The author summarizes the history of the expansion of the nation's largest industries during the past hundred years and then examines in depth the modern decentralized corporate structure as it was developed independently by four companies—du Pont, General Motors, Standard Oil (New Jersey), and Sears, Roebuck. This 1990 reprint includes a new introduction by the author.
 

Índice

INTRODUCTIONSTRATEGY AND STRUCTURE I
2
HISTORICAL SETTING
19
DU PONTCREATING THE AUTONOMOUS
52
THE STRATEGY OF DIVERSIFICATION
78
New Problems Created by New Strategy
92
A Compromise Structure Adopted
100

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Sobre el autor (1969)

Alfred Chandler was on the faculty of the Harvard Business School and Editor of the Harvard Studies in Business.

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