Feminists, Feminisms, and Advertising: Some Restrictions Apply

Portada
Kim Golombisky, Peggy J. Kreshel
Lexington Books, 16 oct. 2017 - 408 páginas
Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry./span
 

Comentarios de usuarios - Escribir una reseña

No hemos encontrado ninguna reseña en los sitios habituales.

Índice

Chapter 1
1
Part I
27
Chapter 2
29
Chapter 3
61
Chapter 4
85
Part II
107
Chapter 5
109
Chapter 6
133
Part III
229
Chapter 10
231
Chapter 11
251
Chapter 12
271
Part IV
293
Chapter 13
295
Chapter 14
313
Chapter 15
337

Chapter 7
155
Chapter 8
177
Chapter 9
207
Index
369
About the Editors and Contributors
389
Página de créditos

Otras ediciones - Ver todo

Términos y frases comunes

Sobre el autor (2017)

Kim Golombisky is associate professor and graduate director in the Department of Women’s and Gender Studies at the University of South Florida.

Peggy J. Kreshel is associate professor of advertising at the Grady College of Journalism and Mass Communication and affiliate faculty member of the Institute for Women’s Studies at the University of Georgia.

Información bibliográfica